Hi
Product designer
Detail Oriented
Multidisciplinary
Impact-driven
Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow. Every project is a new lesson, every challenge a chance to grow.
FEATURE DESIGN
Gamifying OXXO GAS: Driving Participation with Golden Boxes
Golden Boxes transformed OXXO GAS raffles into a gamified journey of instant rewards. The feature scaled rapidly, driving a +180% increase in visits and becoming one of the app’s most engaging experiences.
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WEB APP DESIGN
myJCI — Digital Customer Gateway: Designing a unified experience for enterprise clients
I collaborated with a UX Designer and later led the UI effort, delivering 80+ hi-fi screens for dashboards, service requests, and site navigation. The focus was on consistency and scalability through a robust design system for complex enterprise workflows
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FEATURE DESIGN
Improving Product Discovery in OXXO a Domicilio: Redesigning search to make shopping faster, easier, and engaging.
Search was the main driver of conversion, but the experience was fragmented. I worked on redesigning it with visibility, personalization, and smarter guidance — improving conversion, reducing time-to-product, and turning dead ends into opportunities.
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Product designer with 13 years of experience in digital product design, I have gained expertise in all stages of the digital product creation process - from ideation to user research and prototyping to coding.
My versatile background allows me to be flexible and adaptable in different industries, including Marketing, Insurance, Retail, E-commerce, and Industrial companies, where I have designed websites and applications to create effective user experiences.
I am a passionate musician who loves to sing and play guitar. Additionally, I am also part of a drum line. My love for music has instilled in me a unique sensitivity that I apply to my work as a designer. I believe in listening, analyzing, and the iterative process of learning to improve my design skills continuously.
PRODUCT DESIGN
STRATEGY
PROTOTYPING
STORYTELLING
MOTION
